YouTube TV announced in a tweet today that subscribers will see
a new feature when watching on their TV. A new icon in the top right corner
will allow subscribers to explore the streaming service’s add-on options.
Under the icon, subscribers will be able to quickly access
available and new add-ons and find recommended movies and shows from across the
add-on packages offered.
YouTube TV has been building its collection of add-ons over
the past few months. What started as the typical selection of premium channel
add-ons (Cinemax, HBO, Showtime, Starz, etc.) has grown to include more premium
channels along with two bundles, YouTube TV Sports Plus and YouTube TV
The YouTube TV Sports Plus add-on launched in September 2020. The bundle includes NFL Red Zone, Fox College Sports, GolTV, Fox Soccer Plus, MAVTV Motorsports Network, TVG, and Stadium for $10.99/month.
The YouTube TV Entertainment Plus add-on launched in February 2021. The Entertainment Plus bundle includes HBO Max, Showtime, and Starz for $29.99/month on top of your YouTube TV monthly subscription.
Now that YouTube TV is looking for ways to promote these
add-ons and make them more easily accessible to subscribers, will the streaming
service be adding more options? Add-ons are a good opportunity for YouTube TV
and other live TV streaming services to add more content without raising the
base subscription price. We expect to see more “YouTube TV Plus” add-ons
popping up in the future.