Hallmark Movies & More is now available on the free
streaming service Xumo. This is the first time Crown Media Family Networks has
offered an AVOD streaming channel.
The channel is separate from Hallmark Movies Now, which is offered as a standalone app on iOS, Android, and Roku, as well as on Amazon Channels for $5.99/month. Hallmark Movies & More features over 120 titles of original Hallmark content and is available for free.
“In partnering with XUMO, we are creating yet another access
point for new audiences to discover, sample, and enjoy our signature brand of
feel-good programming,” said Erin McIlvain, EVP, content strategy &
distribution, Crown Media Family Networks. “Our foray into the AVOD space is an
important step in our ongoing mission to maximize distribution of our content
and attract new fans to our flagship linear channels and digital
Kicking off the launch of the new channel are holiday titles
including “For Love and Honor”, starring Rebecca Liddiard, James Denton, and
Natalie Brown; “Once Upon a Winter’s Date”, headlined by Nicky Whelan, Greg
Vaughan, Marina Sirtis; “Pumpkin Pie Wars”, starring Eric Aragon and Julie
The Xumo app is available for free on Roku, Fire TV, Apple
TV, Android TV, iOS and Android devices, and smart TVs from Samsung and LG.