The Ultimate Guide to Creating an Awesome Video Website in 2020

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If video content creators only take one lesson from the COVID-19 pandemic, it’s this:

You need to create a video website. Why?

Because ad-driven revenues on third-party platforms have plummeted since the lockdown measures came into place. Two of the hardest hit were YouTube and Instagram:

This is the exact opposite of what happened to creators with their own video websites.

Better still…

They were able to earn a predictable, recurring monthly income in arguably one of the most unpredictable times of our lifetimes.

So if you’re a creator who wants to future proof their business, and connect with an audience that is increasingly online, you need to learn how to create a video website.

In the rest of this article, I’m going to show you the exact steps you need to take to do it.

Let’s go…

If your business has been affected by COVID-19, you’re not alone. We have a helpful and free guide that has saved 1000+ businesses since the outbreak. No email required.

How To Create A Video Website

We’re going to go through 6 follow-along steps to create your website:

  1. Pick your platform.
  2. Customize your website.
  3. Upload your videos.
  4. Optimize your catalog.
  5. Connect your marketing tools.
  6. Optional: launch your OTT apps.

You can click any of the links above to jump to that section, so I recommend you bookmark this page and refer to it as you follow along.

1. Pick Your Platform

The first step is to choose your video monetization platform.

I highly recommend you choose a provider that specializes in creating video websites. Though general website builders are great, they won’t help you build the type of platform you need.

Instead, you need a purpose-built video monetization platform that will allow you to seamlessly stream content and take payments, without needing you to use code or hire a developer.

Uscreen, is a great example of this.

uscreen video website homepage

We have everything you need to start, launch, and grow your video business. With us, you can:

  • Create your video website.
  • Upload and organize your videos with ease.
  • Distribute your content with OTT apps.
  • Monetize your content any way you choose.
  • Accept worldwide payments.
  • Stream live videos to any device.
  • Track subscriber growth and churn.
  • Own your audience.

Better still, we are currently the number one platform in the industry and our customers earn an average of $5000 a month.

But…

I also know Uscreen isn’t the right choice for everyone, so you should take the time to shop around and find the platform that’s right for you.

To help you, check out these 2 guides:

Whichever platform you choose, the following steps will almost always be the same.

2. Upload Your Videos

The next step is to upload your content to your video website.

Having content on your website before you customize it will provide a type of “framework” you can use to construct your website. Let me explain…

Your homepage should highlight the content in your catalog. After all, your catalog is your product; it’s what your customers will sign up to access.

You can see how Onmitsu Kage expertly uses thumbnails, descriptions, and categories to showcase their content on their eLearning website here:

This is what we refer to as an optimized content catalog. (More on that next.)

Having your content displayed like this can provide a better user experience and provide context to your website. This will result in a higher conversion rate.

So:

I highly recommend you upload your content and optimize it to a basic level before you start customizing the design.

Your chosen platform should allow you to do this through their central dashboard, so check their support materials on how to do that.

If you’re a Uscreen customer, you can find that information right here.

3. Optimize Your Content Catalog

The next step is to ensure your content catalog is:

  • Easy to use
  • Enjoyable to navigate
  • Focused on helping users find the content they need

Optimizing your content catalog is a little beyond the scope of this article. Especially if you’re using a platform other than Uscreen.

However, there are 3 universal tips you can follow…

Firstly, use intuitive categories for your content that match your audience’s goal:

video website categories

Secondly, you should create descriptive, attention-grabbing titles:

magic stream category breakdown

Finally, you should use eye-catching thumbnails that give context to your videos:

thumbnails on video website

If you want to learn more about how to fully optimize your content, check out our guide on How To Organize Your Video Content.

4. Customize Your Website

Okay, now for the fun part…

It’s time to customize your video website.

Your video monetization platform should give you a suite of tools so you can adjust the design of your website and add your own branding.

If you chose Uscreen, you can pick from 19 fully-customizable themes that have been optimized for the video user experience.

Now…

How you choose to customize your video website is up to you. But one of the key things to remember is brand consistency.

You’ll want to use colors, images, and copywriting that match how you present your brand on other platforms, like social media or YouTube.

For example:

The Coaches’ Voice Academy is an eLearning platform for soccer coaches. Take a look at this short clip of their video website and marketing platforms:

You can see that across all of their channels they use the same…

  • logos
  • typography
  • orange highlights
  • style of photography

…to subliminally assure the reader that they’re in the right place, and they’re visiting the website of a brand they’ve already interacted with and trust.

You should aim to do so when you create a video website too. This will save you a lot of time, money, and effort on lost leads and positively impact your conversion rate.

5. Connect Your Marketing Tools

The final essential step is to connect your marketing tools.

Your chosen platform should empower you to promote your video website by either:

  • Integrating with your existing marketing tools.
  • Providing a suite of marketing tools.
  • Allowing you to mix and match both of the above.

At Uscreen we let you do both.

Uscreen’s marketing tools give you the essential functions to:

  • Send abandoned cart emails.
  • Create “reduce churn” sequences.
  • Offer high-converting free trials.
  • Share promotional coupons.

Once you have those setup, you can then connect with 1000+ marketing tools using Zapier, so you can tailor your marketing strategy to your current needs.

As a minimum, I recommend you connect your site to…

  • Google Analytics
  • an email marketing platform
  • Facebook Pixel

…to help you understand your website’s traffic, connect with your customers, and launch any social media advertising campaigns.

Optional: Launch OTT Apps

If you want to supercharge your offering you could also look to expand into launching your own over the top (OTT) apps.

OTT apps allow your customers to access your content, on an app that’s specifically designed for their favorite device, like their:

  • Smartphone.
  • Smart TV.
  • Tablet.

Having OTT apps could increase your revenue by up to 30%, so they’re definitely worth considering. You can learn more about how apps could help you right here.

Wrapping This Up: How To Create A Video Website

If you’re a video content creator, you need to learn how to make a video sharing website. It’s the best way to futureproof your business and take control of your income.

You can do this in 6 steps:

1. Pick Your Platform
You should choose a video monetization platform that allows you to build a website, upload your content, and monetize your service. Uscreen is the current market leader.

2. Upload Your Content
Having content on your site will create a “framework” to build your website around. So, before you customize, get at least all of the essential content onto your site.

3. Optimize Your Content Catalog
Once your videos are uploaded, you need to optimize your content catalog. You can do this by creating intuitive categories, descriptive video titles, and eye-catching thumbnails.

4. Customize Your Site
Now your catalog is ready you can add design and branding to your site. If you use Uscreen, you can choose from one of 19 customizable templates. Ensure your website looks and feels consistent with how your brand appears on your social media and YouTube channels.

5. Connect Your Marketing Tools
Before you launch your site you need to connect your marketing tools. You should also activate any marketing features offered by your platform. At a minimum, you should have: Google Analytics, Facebook Pixel, and an email marketing platform connected to your site.

Optional: Launch OTT Apps
Expand the reach of your video business by creating an OTT app that will allow your audience to stream your content to their favorite device.

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