Roku announced today that “The Demi Lovato Show” will
premiere on The Roku Channel on July 30. The show was originally set to debut on Quibi with
the working title “Pillow Talk with Demi Lovato.”
Each episode of the show will be 10 minutes long and will
feature a special guest. The show will focus on topics like activism, feminism,
and mental health.
“Some conversations can be difficult, but I’ve never been
one to shy away from speaking candidly about things,” said Demi Lovato. “We
wanted to create a space that normalizes living your own truth – where people
can speak, engage and more importantly, learn, together. There’s something
therapeutic about having raw discussions that people can relate to and with ‘The
Demi Lovato Show’ no topics are off limits and opinions are welcome. I’m so
excited for people to see how these conversations unfold on The Roku Channel.”
“Demi Lovato is a voice of a generation and we’re beyond
excited to elevate their voice with new audiences,” said Brian Tannenbaum,
Roku’s Head of Original Alternative Programming. “With such a singular talent
at the forefront of ‘The Demi Lovato Show,’ there’s never been a better time to
have honest, frank discussions in a fun, approachable and unfiltered format.
We’re thrilled to be able to share these conversations with the millions of
engaged streamers on The Roku Channel.”
Roku launched Roku Originals last month, starting with 30 new titles added to The Roku Channel. Roku says that more viewers watched the former Quibi shows in their first two weeks on The Roku Channel than in the full amount of time they streamed on Quibi before the mobile-first streaming service shut down.
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