Roku is expanding its international presence with the launch
of Roku TV models in Brazil, in partnership with Philco. A 50-inch 4K Ultra HD
model is now available for purchase online for Brazilian customers.
“We are excited to partner with Philco to introduce the new
lineup of Philco Roku TVs to consumers in Brazil,” said Arthur van Rest, Vice
President of International at Roku. “Since we entered the market a year ago,
we’ve been pleased with the growth of the Roku brand in Brazil, and now, by
partnering with Philco, we will be able to expand our product portfolio with 4K
streaming so consumers can enjoy a great high-definition, easy-to-use
entertainment experience at an affordable price.”
The new Philco Roku TV models are available in four screen
sizes – 32-inch, 42-inch, 50-inch and 58-inch. The 50-inch 4K Ultra HD is
already available for purchase online. With new TV lineup, Brazilian customers
will get the latest Roku operating system to access free and paid channels. The 4K 50-inch and 58-inch models also have
Apple AirPlay 2 and HomeKit support.
The 50-inch Philco Roku TV model is available online and in retail stores at a recommended retail price of R$ 3.399.00. Pricing and availability for additional models will be released in the upcoming months.