Report Suggests Comcast Exploring Deals with ViacomCBS, Roku As Part of Streaming Push

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(Editor’s Note: Updated story after reaching out to Roku to comment on the report.)

A new report suggests Comcast is considering deals to collaborate with ViacomCBS or to acquire Roku as the company looks to establish itself in the world of streaming. In a profile focusing on Comcast CEO Brian Roberts, the Wall Street Journal stated the exec is exploring ways to accelerate the company’s streaming expansion, with WSJ specifically mentioning ViacomCBS and Roku as potential targets.

Comcast’s own Peacock streaming service has seen recent expansion, including this week’s announcement of a Fire TV app on the way. However, the service reportedly has fewer than 10 million paid customers as of the end of May and WSJ said Roberts is reportedly weighing whether to beef up Comcast’s streaming presence through internal building or buying its way in via more established platforms, like Roku.

Of course, this all remains speculation at this point — no official announcements have been made — but the new report has already had an effect on the various companies mentioned. CNBC reported that share prices for both Roku and ViacomCBS jumped up following the WSJ’s report, which Comcast’s share price dipped.

A Comcast rep told CNBC the story is speculation, but we’ll definitely be keeping a watchful eye on the story as the company looks to become a larger player in the streaming industry. Meanwhile, we reached out to Roku and a spokesperson said the company has no comment at this time.

If a deal with ViacomCBS or Roku ends up actually happening, either one would likely represent a significant shift in the streaming landscape. As we often say: Stay tuned.

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