Paramount+ Gets Exclusive US Streaming Rights to Serie A Matches

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ViacomCBS announced today that Paramount+ will bring over 400 live club matches to subscribers each season through 2024, further expanding soccer coverage on the streaming service. Paramount+ is already the streaming home for UEFA club competitions, NWSL, Concacaf Men’s World Cup Qualifiers, and Liga Profesional de Fútbol.

“We are building critical mass in soccer, and the addition
of Serie A, Coppa Italia and the Supercoppa Italiana is another major step in
the expansion of CBS Sports’ extensive lineup of live soccer coverage on
Paramount+ and across our linear and digital platforms,” said Jeffrey Gerttula,
Executive Vice President & General Manager, CBS Sports Digital. “Showcasing
this historic league and some of the world’s biggest clubs is a tremendous
opportunity to further grow the sport in the U.S. by delivering first-class
coverage to a dedicated and passionate audience.”

The deal will include all 380 Serie A matches, at least 25
Coppa Italia matches including all contests from the fourth knockout round on,
and the Supercoppa Italiana match each year between the winners of Serie A and
Coppa Italia.

“We express great satisfaction for the assignment of
the audiovisual rights to Serie A and the Coppa Italia, for the three-year
period 21/24, to a major network like CBS Sports,” said Lega Serie A CEO Luigi
De Siervo. “In a strategic area like the United States of America this agreement
confirms the growth of the international image of the Serie A brand through an
important partner like CBS Sports. Today it is not a point of arrival, but
rather the beginning of a process of investments in human resources and
editorial contents to support the continued growth of Serie A in the North
America territory. This is the result of the work of the last 18 months and of
the increasing number of American owners who have decided to invest in our
teams.”

Serie A coverage will begin in August at beginning of the
2021-2022 season.

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