NFL Expands Digital Distribution, Rep Says Sunday Ticket Will Stay with DirecTV

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The NFL has announced new long-term media distribution deals
with Amazon, CBS, ESPN/ABC, FOX, and NBC. The new agreements will begin with the
2023 season and will run through the 2033 season.

While some reports have said that ESPN+ will take rights to Sunday Ticket from AT&T’s DirecTV, a rep for the NFL is saying that isn’t the case. As we’ve previously reported, ESPN+ is one of several services interested in Sunday Ticket when the DirecTV deal is up, but it looks like there will be no change for now.

The following agreements were announced by the NFL today:

Amazon: In the NFL’s first ever all-digital
package, Amazon Prime Video has acquired the rights to be the exclusive home
of Thursday Night Football across hundreds of compatible
digital devices. The NFL and Amazon first partnered on Thursday Night
Football
 as part of a Tri-Cast distribution model during the 2017
season.

CBS: With its new multi-platform agreement, CBS
retains the rights for the American Football Conference (AFC) package of Sunday
afternoon games. All games will be broadcast on the CBS Television Network and
streamed live on Paramount+, ViacomCBS’ flagship streaming
service. CBS, America’s most-watched network for the past 12-years, is the
NFL’s longest-running media partner having first begun televising NFL games in
1956.

ESPN: ESPN will continue to be the NFL’s
television partner for cable’s most-watched series, Monday Night
Football
. Additionally, ABC has acquired the rights to
televise two Super Bowls along with exclusive regular season games. ESPN+ subscribers
can stream one International Series game on an exclusive national basis every
season and the new agreement allows ESPN the opportunity to simulcast all ABC
and ESPN games on ESPN+. The new agreement for ESPN covers 11 years, including
a 10-year deal beginning in 2023 and a bridge year deal in 2022. 

FOX: FOX has renewed its agreement to produce
the National Football Conference (NFC) package of Sunday afternoon games that
it acquired in 1994. FOX expanded its digital rights, including for its AVOD
streaming platform Tubi to deliver NFL programming on digital
platforms. America’s Game of the Week has been the
most-watched show in all of television for the last 12 seasons and the
most-watched NFL window for the last 20 seasons.

NBC: Sunday Night Football, the #1
Primetime show on TV for an unprecedented 10th consecutive
year, will continue to be produced by NBC Sports. In addition to simulcasting
all Sunday Night Football games, Peacock, NBCUniversal’s
streaming service, will deliver an exclusive feed of a select number of NFL
games over the course of the agreement. NBC first acquired its package of
primetime games in 2006.

NFL Network, the television home of the NFL, will
continue to televise a select schedule of exclusive NFL games on a yearly
basis.

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