Netflix Partners with Walmart to Create Exclusive Shopping Hub

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Walmart has announced a new partnership with Netflix to make the retailer an exclusive hub for Netflix-themed merchandise. Now Netflix viewers can shop merchandise based on their favorite shows, including “Stranger Things,” “Cobra Kai!” and “CoComelon,” and more.

The new Netflix Hub at Walmart will mark the streamer’s first digital storefront with a national retailer. Now fans can shop products in a variety of categories, including music, apparel, toys and games, all based on popular Netflix shows. So if you’ve ever wanted an Eleven Funko Pop Figure, a Bridgerton t-shirt, or a Netflix Party Card Game, Walmart is now the perfect place to shop.

“In addition to new products, the Netflix Hub will offer customers exclusive experiences to engage with popular Netflix shows in innovative ways,” said Jeff Evans, Executive Vice President, Entertainment, Toys and Seasonal at Walmart. “For example, we’ll soon launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans the opportunity to vote for merchandise they’d like to see from favored Netflix shows — and then Walmart merchants will bring them to life!”

The Netflix Hub at Walmart is live now and will be adding additional merchandise based on even more shows in the coming months .

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