Locast Launches in Madison, Wisconsin

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Locast announced today that it has expanded to Madison, Wisconsin
with over 30 live, local TV channels to over 650,000 residents of the area.

“I was born and raised in Madison and graduated from Madison
West High School and Beloit College,” said consumer advocate and Locast founder
David Goodfriend. “I volunteered at the local NBC and PBS affiliates as a
teenager. So launching Locast in my hometown means a lot to me personally.”

Viewers in Madison will have access to over 30 local
channels including WISC-TV CBS News 3, WMTV NBC 15, WKOW ABC Ch. 27, WMSN FOX
Ch. 47, PBS Wisconsin and PBS Kids as well as CourtTV, AntennaTV, The CW,
BOUNCE, Movies!, LAFF, Mystery, GRIT, ION, CometTV, True Crime, Charge!, Azteca
America and more. The Green Bay Packers will face off at home against the Los
Angeles Rams this Saturday at 3:35 pm CST on Madison’s FOX Ch. 47, which is
available for free on Locast.

With the free service (keeping in mind that Locast requests
a $5/month donation and will send frequent reminders until a donation is made)
viewers will have access to local broadcast news, emergency information,
weather, sports, and entertainment.

Goodfriend elaborated on his personal connection to the
area, sharing that his mother hasn’t been able to get OTA signals in her rural location.
“Ever since stations went digital, my mom can’t get all of her over-the-air
signals.  So when I launched Locast, she
kept reminding me to hurry up and launch Locast in Madison. Maybe now she can
finally get what the government always promised her:  free local broadcast TV,” said Goodfriend.

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