Election Night, November 3, broke records on Hulu as it became the most watched event ever on the streaming service, with over 65% of Hulu with Live subscribers tuning in to watch coverage.
Hulu offered all subscribers options for getting election
night coverage. On demand only subscribers could tune in to ABC News Live at no
additional cost. Live TV subscribers had several options including CNN, MSNBC,
and Fox News, all included in the Hulu with Live TV package. Today, Hulu
reported that 70% of Hulu’s total Election Night viewers were Hulu + Live TV
subscribers and 30% were viewers with basic Hulu and Hulu (No Ads) plans.
As election coverage has continued, Hulu saw nearly 5
million subscribers tuning in to live news coverage throughout last week, and
an average watch time of over 7 hours. Hulu says that viewers in Georgia and
Pennsylvania, two of the key battleground states, watched even more, at an
average of nearly 8 hours.
When viewers weren’t glued to election coverage, Family
Guy, Bob’s Burgers, and the new season of The Bachelorette
were popular titles to distract from politics.