HBO Max Launches in Europe with Limited Time 50% Off Deal

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HBO Max launched in Europe today, bringing the streaming service
to the Nordics and Spain and kicking off a 27 territory European rollout.

HBO Max is encouraging subscriber growth by offering users in the newly added areas a promotional deal. Today through to November 30, HBO Max will offer new subscribers in parts of Europe half off their subscription cost for the lifetime of their subscription, as long as they don’t unsubscribe.

“HBO Max is now live in six European territories, with 21
more to come in 2022,” said Christina Sulebakk, General Manager, HBO Max EMEA.
“As well as bringing together the very best entertainment, movies, kids
programming and original series on one streaming platform available on every
screen, we are offering customers outstanding value with a once in a lifetime
promotion in addition to a new annual subscription, making it easy for
customers to enjoy everything they love.”

Pricing for the newly added territories, with and without
the limited time promotion, is below:

Country Regular Offering Monthly Rate Promo Offering Monthly Rate % Discount
Sweden SEK 89.00 SEK 44.50 50%
Norway NOK 89.00 NOK 44.50 50%
Finland EUR 8.99 EUR 4.49 50%
Denmark DKK 79.00 DKK 39.50 50%
Spain EUR 8.99 EUR 4.49 50%

“With the launch in Europe today, HBO Max is now available
in 46 territories globally. This is an important milestone as we continue to
deliver on our ambition to roll out HBO Max around the world with more
territories to come in Europe and Asia next year,” said Johannes Larcher, Head
of HBO Max International.

HBO Max will be available to watch on most devices and platforms, including Samsung, LG, and Android smart TVs, Apple TV 4K and Google Chromecast, PlayStation 5, PlayStation 4, Xbox One and Xbox Series X|S, iOS and Android, and online at www.HBOMax.com, as well as through select TV distribution partners.

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