Chip and Joanna Gaines have grown from their beginnings as the husband and wife duo of Fixer Upper to solidifying a place in your home more permanent than a shiplap wall. The Gaines’ have slowly built a home improvement empire, complete with a new digital and now linear network coming to your TV.
On January 5, 2022, the DIY Network will rebrand to become Magnolia Network. The channel will include Magnolia Original content including the first seasons of the Gaines’ new show Fixer Upper: Welcome Home, Magnolia Table with Joanna Gaines, plus new series Growing Floret, The Lost Kitchen, Homegrown, Family Dinner and Restoration Road with Clint Harp, along with the complete Fixer Upper library that made the power couple household names. There will also be new seasons of DIY Network shows, and more content from DIY series.
“It wasn’t long ago that watching TV meant time together as a family. It was a place where people of all ages could gather and be informed, entertained, and inspired by the kind of honest, authentic programming that brings people closer,” Chip and Joanna Gaines said in a press release. “That’s what we’ve set out to build with Magnolia Network, and we’ve been amazed by the stories and storytellers we’ve found, people whose lives are living proof that our world is full of beauty, hope, courage, and curiosity. We can’t wait to see these stories brought to life on cable this January, and we’re hopeful about the impact it might have—to help reclaim the best of what television can be.”
This linear launch comes after Magnolia Network’s digital debut earlier this summer, with Magnolia content making its way to the Discovery+ lineup. Additionally, the Gaines launched the Magnolia app which includes original series and over 150 hours of unscripted content about home, food, gardening, design, entrepreneurship and the arts.
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