NextGen TV has launched in Harrisburg, PA with one station now broadcasting with the NextGen TV transmissions standard. Nexstar Media Group, Inc. has announced that its WHTM-TV station has begun broadcasting NextGen TV signals.
The participating station has cooperated to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service.
“When it comes to the deployment of ATSC 3.0, we think scale is critically important to fostering consumer demand for NextGen TV sets and developing new businesses and services,” said Brett Jenkins, executive vice president and chief technology officer for Nexstar Media Group, Inc. “Nexstar reaches more television households with a NextGen TV signal than any other local broadcast company. With even more Nexstar television stations deploying ATSC 3.0 in 2022, we are well-positioned to launch broad-based datacasting services to support new businesses in such areas as agriculture, automotive, digital signage, education, location services and public safety. A recent BIA study suggested that these services could generate up to $15 billion in additional broadcast revenue by 2030, and Nexstar will be very aggressive in pursuing the new opportunities presented by NextGen TV.”
With NextGen TV, viewers will get improved video and sound quality, added voice clarity, consistent volume across channels, enhanced internet content on demand, and advanced emergency alerting functions to keep viewers better informed.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
Visit watchnextgentv.com for a list of cities that have launched NextGen TV and the cities that are set to launch later this year