Amazon has confirmed that Prime Day will take place on June
21 and 22, confirming reports that the online retailer’s biggest sale of the year
will take place earlier than usual.
Last year, the shopping event was postponed due to the pandemic. Prime was pushed back to October in the US. Though the timing of the event was off, Amazon reported that it was successful with third party sellers earning over $3.5 billion during Prime Day, a 60% increase year over year.
This year, Prime is encouraging members to support small
businesses during Prime Day. The event will include over a million deal from small
and medium sized businesses. Over 300,000 sellers are eligible to take part in
the “Spend $10, Get $10” promotion which offers customers a $10 credit to use
on Prime Day when they spend $10 on select small business products and brands
based in the U.S. in Amazon’s store.
“Prime Day is a celebration of our Prime members, and we’re
excited to bring members great deals across an incredible selection, whether
members want to shop and save on top brands, buzzworthy items, or small
business collections,” said Jamil Ghani, vice president of Amazon Prime. “Since
we launched Prime Day in 2015, it’s delivered great new ways to shop, gift,
watch movies and TV, and even dance, and we’re excited to carry on that
Prime Day deals are exclusively for Prime members. Haven’t signed up yet? Click here to get started with a 30 day free trial and you’ll be ready to get the deals later this month.